Do you ever feel like you have so much going on, so much that you want to share that you don’t know where to start. Instagram and Facebook are always the easy answer and you seem to get good results so do you really need anything else?
Maybe you are a planner and you already have your business plan, your marketing plan, your target audience and have clients lined up at the door (kudos to you if you do!). If you feel like you need a little direction and structure with planning your marketing activities throughout the year then our marketing calendar template is just for you (we’ve put a few local ‘Edinburgh’ events in here), if you would like a blank one to start from scratch, use this one instead!.
You’ll see we have included other options than just social media. Why? Simply because different people read (and do) different things. If you have a variety of the ‘marketing mix’ you will find that you attract (through targetting) different audiences and in turn this will help your business grow. If you measure your response this (something else we will go into in future) you can then establish where the best place to spend your valuable marketing funds.
The marketing calendar is really simple - choose:
what you want to promote (book now for Valentines Day, early bird booking offer, 20% off etc),
how you want to promote it
when you want to promote it
where you want to promote it.
(we are assuming the ‘why you want to promote it’ is to drive business!)
A word of caution here - try not to over commit yourself! Chances are that if you do this you end up weary and don’t do any of it and become demotivated! Select a few areas that are important and do them well. If you don’t get the results you were hoping for, mix it up and try something else. Small tweaks can pay off.
We suggest you print this calendar off and put it somewhere that you see regularly as a good reminder!
Don’t forget if you have last minute cancellations, your clients like to know this - have a template ready to post this if you can!
If you have any suggestions or comments, we would love to hear what works (and what doesn’t!) for you!